WHO WE ARE
DM expo – Direct & Relationship Marketing – is the first exhibition in Italy dedicated to direct, personalised and relational communication.
The 2011 event, planned for
18-20 May 2011, will take place in Milan, a nerve centre of marketing and communication. The location –
East End Studios
– is ideal both for hospitality and exhibiting.
DM Expo is promoted and supported by some important national and international institutions:
DMA Italia (Direct Marketing Association),
FEDMA (European Federation of Direct Marketing Associations),
DMAB
(Direct Mail Advisory Board),
Aifil (Italian association of illuminated signage producers),
AISM (Italian association of marketing studies),
Asso.it (Italian association of IT equipment producers),
Assocomunicazione (National association of communication companies),
Assodigitale (Italian association for the digital industry),
IAB (Italian association dedicated to the development of interactive advertising),
Unicom (National union of communication companies),
Xplor Italia (Electronic Document Systems Association).
At the last event
6,370 professionals visited the
152 exhibition stands. There were
122 presenters at
21 meetings,
12 technical workshops and
9 educational sessions.
Last year 1
7 national and international associations from the communications chain gave their support and
23 publications (both paper and online) supported the event as media partners.
In 2011 DM Expo is part of the Officina della Comunicazione project, which is a vehicle for study and reflection that brings together three important events: DM Expo, Omnicom Expo (an exhibition on marketing ideas, products and services) and Inprinting (an event on technologies and applications for personalised digital print). |
